First, consider your audience based on geography. Are your site visitors from around the world, or some specific regional districts? This is where your goals are online? This issue is important for your web hosting choice because it will determine whether you are long at a senior level in a regional index, an international index. For example, your product market site, whose main objective and Shanghai, China, it is wise to complete your cyber site which bears the addresses in China. In such circumstances, your site will become clearer in the indexes of regional Chinese search – as Google.com.cn or Baidu.
Second, check the type of IP addresses that they can provide. You may feel you cannot afford to be housed in a separate server, but if you are hosted on shared web hosting, it is best to choose their own IP. When it comes to search engine optimization, this could be potentially affected. As a professional SEO you probably know that having a dedicated IP can have a negative effect on Google ranking. Therefore, if possible, go with a shared web hosting dedicated IP address.
Third, a clear idea of its requirements for the programming language and database. PHP, MySQL database, FTP clients are essential to building your website. To think of all the functions that the host can offer. Cgi-bin Perl, SSI. Htaccess, these elements of the reliability of your website.